Sunday, June 29, 2008

Response to the Vault fragrances launch


Wow, what an amazing response we have received since launching the Vault! The number of sample requests in the first three days in particular was amazing and the word is definitely spreading. Thank you in particular to those who have deemed the scents FBW. When one person buys six full bottles in one purchase I can’t think of a greater compliment!

I also want to thank all of those who have posted such positive reviews of the scents on the various websites and blogs. We want to thank in particular our dear friend and perfumista (not to mention fashionista if you’ve ever had the pleasure of meeting her) Michelyn Camen, who was just recently snatched up by Grant at Basenotes. Michelyn is writing a regular column on niche fragrances. In her premiere column, she featured CafĂ©, Le Parfum C’est Ma Vie, and Swoon, all from our Vault collection - Michelyn, the Karens at Sniffapalooza, retailers such as Takashimaya New York, and of course all the bloggers and perfumistas around the world, are instrumental in promoting the need and appreciation for the niche perfume industry, of which we are proud to be a part.

And speaking of Takashimaya New York, I was honored to be asked by our friends there to create a fragrance exclusively for their clientele. I’m not going to give away too much, but let’s just say it’s going to put a completely different spin on east meets west. With Neil Morris for Takashimaya New York I wanted to encompass the beauty and serenity of the Japanese culture and also incorporate the stylish sophistication of Fifth Avenue.

We will be launching it in early September. So stay tuned….

Fragrant Dreams